Although email marketing is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. Although email solicitation was one of the Internet’s earliest marketing vectors, it is a long way from exhausted. New strategies keep popping up that help marketing emails seem fresh yet effective. This article provides several tips that can help you utilize email to fulfill your goals.
Send out emails that correspond to your target audience. When you have a substantial number of readers, brainstorm ways to have them sign up friends. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. This will allow for organic growth of your base.
Test your subject line using two variations for the same email. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This gives you the information you need to figure out which subjects work and which don’t.
Make sure to get permission before emailing any client or customer. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
Make sure you only email subscribers who give you permission to do so. Businesses that are taken seriously do not send out mass mailings via email. Most people will not only delete the email, but also resolve to never do business with you in the future.
You should have people who would like to receive your emails double opt-in. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Branding your email marketing in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. Doing so can help your readers to recognize your company instantly.
A great way to help customers is to provide an unsubscribe link. Don’t make the link to unsubscribe hidden or difficult to find. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
Don’t forget to include an effective call to action at the end of each email. The emails you send should directly tell the recipients what they should be doing. If links are included, make it highly visible to them with instructions on what to do next. You can repeat these sections by including them in both the top and bottom of your messages.
As you now know, email marketing is still a viable marketing option for your business. Take what you’ve learned here to heart and always be ready to implement new and innovative email marketing methods. This strategy will serve you well for years to come.